The South African Human Rights Fee stated it’s planning to have a gathering with the people concerned within the Clicks advert in order to stop a repetition of the identical incident.
The fee stated the advert has dismantled years of labor finished to manage equality of all in South Africa.
The SAHRC’s Andre Gaum stated the fee desires to know the measures Clicks will use to keep away from such kind of advert to floor once more.
“Hair has for a few years, been the reason for nice hurt and harm for black ladies and ladies.”
Clicks posted on Friday a few hair advert that portrayed black ladies’s hair as ‘Frizzy and Uninteresting’ & ‘Dry and Broken,’ whereas white ladies’s hair portrayed as ‘Regular and Tremendous.’
Furthermore, Clicks have suspended two of its staff following the controversy surrounding the advert.
Vikesh Ramsunder, Clicks Group CEO stated the incident that occurred appears so disappointing which might result in transformation for the organisation.