Guinness at this time unveiled Nelson Enwerem of BBN 2020 fame (aka ‘Prince’) as first ever Nigerian Model Ambassador.
Touchdown the announcement with a daring, intense, audacious and fascinating quick movie that speaks to the character of the model and the brand new ambassador, Guinness introduced Prince as its ‘Nwakaibeya’.
The quick movie, titled Nwakaibeya, showcases the wealthy and vibrant heritage and character of the East, and takes Prince, like Guinness, to the guts of this satisfaction of place, a spot the place each he and Guinness are held within the highest esteem.
Entrepreneur, inside designer, style skilled and mannequin, the 24-year-old scion of Umuebie, UgirinnaIsialaMbano, embodies the daring, distinct and magical character of Guinness.
Son of HRH Eze Leo Mike Enwerem, Ebi 1, Prince gained the Mr Nigeria Contest 2018 and was hailed as one in all Nigeria’s finest abilities at Mister World 2019.
With a fan base and widespread enchantment that stretches from coast to coast, Prince emerged as presumably the brightest export and positively the most popular celeb demand of just lately concluded BBN Lockdown Season 2020.
Talking to the character of the affiliation, AdenikeAdebola, Advertising and marketing & Innovation Director, Guinness Nigeria, defined: “We’re past excited to unveil Prince as our first ever sign-on as Guinness model ambassador. Prince’s self-belief, ardour and his unapologetic hook up with his wealthy and highly effective heritage embodies the character of Guinness.
“Prince expresses himself with confidence, lives his reality with boldness and evokes the following era of leaders for his mind, readability and audacity.
“This affiliation for us is as good an embodiment of the Guinness character because it will get.”
In response, Prince noticed that, “I’m uncharacteristically humbled. And that’s saying one thing. Reality is, I’ve at all times demanded extra of myself. I by no means settle. I set a excessive bar with all the things I do and work arduous to realize my ambitions. I’ve no apologies for this.
Nonetheless, this matter of brand name ambassador for one of many world’s most iconic manufacturers, a beer of distinct enchantment and pleasure, a beer that speaks audacity and exceptionalism, it is a massive one for me.
I’m intimidated however I’m prepared. I’m daunted, however I’m prepared. It’s a problem that I totally intend to ship bigly. I’m in spite of everything Nwakaibeya of Umuebie, UgirinnaIsialaMbano.
“I look ahead to sharing my magical heritage, my extraordinary story, and my life’s walks with a brand new era of Guinness lovers.”
As model ambassador of Guinness Nigeria, Prince will carry to life the satisfaction, enterprise and simple magic of the East.
Keep within the loop by following @GuinnessNGR on social media and by clicking the hashtags #Nwakaibeya #GuinnessNG
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