Taylor Swift Is Taking Swift Motion

The 30-year-old “Cardigan” singer and her crew shortly responded to accusations that she copied the brand for merchandise for her new studio album, folklore, from a Black-owned enterprise known as The Folklore.

In an Instagram publish on Friday (July 24), proprietor Amira Rasool defined that the brand belonged to her retailer, “a web-based idea retailer delivering Africa & the diaspora’s high up to date designer manufacturers.”

“This morning, it got here to my consideration that musician #TaylorSwift is promoting merchandise to go together with her new album ‘Folklore’. She is presently promoting merchandise with the phrases “The Folklore” printed on them. Primarily based on the similarities of the design, I imagine the designer of the merch ripped off my firm’s brand,” she stated.

Taylor‘s crew issued a press release on Tuesday (July 28).

“Yesterday, we have been made conscious of a grievance that the precise use of the phrase ‘the’ earlier than ‘folklore album’ on a few of the folklore album merchandise was of concern. Completely no merchandise utilizing ‘the’ earlier than the phrases ‘folklore album’ has been manufactured or despatched out. In good religion, we honored her request and instantly notified everybody who had ordered merchandise with the phrase ‘the’ previous ‘folklore album’ that they’ll now obtain their order with the design change,” they stated.

“I commend Taylor‘s crew for recognizing the injury the merchandise induced to my firm @TheFolklore’s model. I acknowledge that she has been a robust advocate for girls defending their artistic rights, so it was good to see her crew is on the identical web page,” stated Amira Rasool.

“Taylor‘s crew took swift motion to have ‘the’ faraway from all merchandise … It was a fantastic first step and we’re in dialog proper now with Taylor‘s crew in regards to the subsequent steps to make this case proper,” she additionally instructed InStyle.